Great news, Google Analytics Reports are no longer showing referral spam. Although referral spam is captured in the real time view it appears Google has developed and applied a filter to their reports preventing referral spam from displaying. Learn what this automatic referral spam removal means for Google Analytics users below.
Referral spam gains traffic by hoping that site owners will click through on those referral sites in order to see what it was that brought visitors to the site. While no links – or real traffic – came from these sites, they could still see traffic from webmasters who checked. And Google Analytics wasn’t previously able to tell that it was referral spam and not a real person.
This means that for the month of February, site owners will be able to analyze their logs without all the referral spam skewing the data. But it could also seem that traffic dropped once the referral spam is gone… but since this is not real traffic, it isn’t a true loss.
This is amazing news for webmasters who have been annoyed by continually having to filter out all the spam. Now we will see if referral spammers figure out how to beat the new filter.
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SRC: Learn more about Google Analytics automatic removal of referral spam from reports at: www.thesempost.com/google-analytics-referral-spam-removed/