The way people use computers, search engines, and even websites changes over time. In the technological world we live in today these changes in user behavior can occur over a very short period of time. Whether these changes are caused by a Google algorithm update, a shift of societal viewpoints or environmental influences, you’ll need to adapt to stay in the game. Simply having a website is not enough for anymore. Users will notice if your website looks like it’s from 1998 and, nowadays, if your website is not accessible from a mobile device it might as well not exist at all. Supporting an outdated website can do your business harm. Learn the first three reasons you need a website redesign below.
1. Redesign to get better results.
The reason you have a website is because you want it to help your business grow. When someone learns about a business or organization they are interested in, they look them up on the web. A website is often a starting point for a potential client or customer and if their introduction to your business doesn’t go well, they might not return.
Many websites were created to simply display information. There is nothing wrong with an informational website, but is your website laid out to help visitors get to key information first? Is your website prompting them to take the next step?
Do you have a clear call-to-action?
Websites should prompt users to take action, sometimes this is as simple as getting them to pick up the phone, sometimes it’s clicking to read the next page, and sometimes it’s filling out a form. No matter what there should always be a next action. Good websites are laid out with this key idea in mind.
Does your call-to-action convert visitors into customers?
There are many ways to get website visitors to take an action, and your website might already have a clear call-to-action, but does that action actually convert a visitor into a customer. Incremental changes combined with analytics, can help you refine your call-to-action into a keystone for your business.
Do your landing pages help visitors navigate deeper into the site?
Websites are the perfect way to educate your visitors about your business or organization. With great content layout and informational architecture, you can guide your visitors from key topic to key topic without them getting lost.
2. Redesign to make your website mobile-friendly.
Your website absolutely has to be mobile friendly. With Google’s recent algorithm change, if your website isn’t mobile friendly, then you are getting buried in the search results.
A lot of company’s choose to build a responsive website, meaning you have one website that adapts and changes to the screen size. This is a great fit for the majority of businesses. There are other options. Some businesses choose to have a separate mobile website that shows different information to mobile users. Either way, mobile users make up 60% of web traffic, and if you don’t have a website that caters to mobile devices, you are missing out on more than half of your traffic.
3. Redesign to update your web technology.
The web is constantly evolving and updating. It’s been said that one human year equals at least four Internet years. That’s how fast technology is progressing. If you aren’t keeping your website technology updated, then you are vulnerable to hacks and security breaches.
A website is a bit like a car, it needs regular maintenance and upkeep. With regular updates you can run the same website for years, but if you neglect it, you will have to rebuild from the ground up. Most web technology has incremental changes that can be updated as you go to keep your website running great. Talk to your web design team and let them know that security and updates are important to you.
SRC: Learn the final two reasons you need a Website Redesign at: www.pshift.com/blog/136-5-reasons-your-website-might-need-a-redesign