Brainjar Media has helped a wide variety of businesses, corporations, and local organizations. We love that we get to work with such a diverse group of clients, each offering their own unique challenges. Here is another page from our portfolio which showcases our range of expertise.
The Case of Hood-Gorge
Hood Gorge is an Organization that centers around bringing tourism to the Mt Hood, Columbia River Gorge area. Visibility is key when it comes to tourism. We knew that this was going to be one of our biggest projects yet and so we developed a personalized strategy for them to help them bring up their visibility and create a loyal returning audience utilizing Website Design, Social Media, and the use of Landing Pages.
Here are some of the basics of the strategies we employed.
This was one of our biggest websites. The design had to be beautiful and inviting like so many travels sites you see, but it also has to be very functional. Our job was to capture the essence of the Northwest and provide useful information about the region. The site was dynamic and mobile friendly, an important feature to a successful website. Google ranks websites higher if they are mobile friendly.
We knew we had to reach a fairly large local audience and one of our best tools for that is Social Media. Using a daily blog (7 days a week) we were about to draw people from Facebook to our site with fun and interesting information. We told the community about fun events in their communities, about restaurants, and about hotels they could visit. With the frequency of our posts, we were able to gain a large returning audience.
The most important part of this project was creating landing pages users could return to for information about the area. We did this with pages that gave easy ready-made travel plans and destinations for visitors to hike, dine, ski, and wine-taste throughout the entire Hood-Gorge region. These pages directed them deeper into the website so they could learn more about the region and find the places they wanted to visit, and therefore had a lower bounce rate.
At Brainjar Media we are dedicated to making sure your business, corporation or organization reaches the people you want it to. We practice only the most effective SEO strategies and have successfully optimized some of the largest brands in America. Contact Brainjar Media for your Search Engine Optimization needs or call us at 503.492.6500.
Read more about our client Hood-Gorge on our Portfolio page.