It is not enough to just have a website, even if it’s user-friendly, beautiful and up to date with the latest technology. It is not enough to simply have a website because there is so much online competition that without optimization no one will find your website, except your grandmother (assuming you provide her a link). Search Engine Optimization (SEO) allows users to find your website; without optimization it will be hard for the end-user to even know your website exists. Read the Top 5 recommendations for Search Engine Optimization from Business 2 Community, below.
1. Tell Them What You Do in a Personable Way
If you want search engines and website visitors to take notice and stay interested, you need relevant content for them to consume. Start with the basic, necessary information. An About Us page explaining the core products or services of the business is good, but to more effectively turn website visitors into clients you also need to tell them about you.
People are more likely to connect with people – not an entity. This is especially true for attorneys, chiropractors and other professionals. If you provide a very personal service, then having a personal About Us page is crucial for getting prospects to emotionally connect with (and actually contact) you.
2. Optimize for Mobile
The most important consideration of the year for on-site SEO is whether or not your website is mobile-friendly. If it’s not, all your other on page SEO efforts go to waste when searches are conducted from a mobile device.
Search engines do not want to inconvenience users, so if you cannot give them the information they are seeking in an easy-to-read format, they won’t recommend your website for search queries made from a mobile device. Consumers are increasingly using their mobiles to conduct pre-purchase research and other types of queries, so if you don’t hop on board soon, it might be too late.
3. Separate Pages for Separate Services
Make sure you have a separate page for each service you wish to market. Each page should be approximately 300 words long – and they should not sound like a sales pitch. Use these pages to convey a message of competency, trust, experience and a solution to their need(s).
Furthermore, these pages should link to other content that goes into more detail about your services or goods. Blogs are great for this. Not only do they give you the opportunity to keep adding more relevant content, they give you search engine-friendly internal links.
4. Clear and Obvious Contact Information
Contact information (as well as areas served, if applicable) should be easily visible on each page. Convenient links to the very important Contact Form are also a good idea. Or better yet – have a contact form on nearly every page.
5. Title Tags
Every page needs a unique title tag that describes the page in no more than 60 characters. Include the keyword phrase for that page, as well as cities for local on-page SEO.
SRC: Read the remaining 3 Things You Must do for SEO at: www.business2community.com/brandviews/relevance/8-things-must-effective-page-seo-01216361#v8YZaGTsrLEsl73B.99
SEO is an important piece of your online marketing strategy.
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