Forbes contributor, Joshua Steimle writes about startups, Hong Kong, and digital marketing. He has generated his list of top 10 online marketing experts to follow in 2015. Steimle suggests following these people on social media, reading their books and subscribing to their newsletters to stay informed about online marketing trends. Take a moment to read about these digital marketing experts below.
If you’re into content marketing then Andy Crestodina’s book,Content Chemistry: An Illustrated Handbook for Content Marketing, should be at the top of your to-read list. In addition to being an author of what is perhaps the best content marketing book available, Crestodina is co-founder and strategic director at Chicago-based Orbit Media Studios. Crestodina has presented at Content Marketing Institute and theSocial Media Success Summit, and he’s active on social media. Connect with him at @crestodina.
Ann Handley is chief content officer at MarketingProfs, author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (just released and a Wall Street Journalbestseller), and she has 280,000 Twitter followers and 45,000+LinkedIn connections. Before MarketingProfs she co-founded ClickZ, a pioneer in interactive marketing news and commentary. Forbes has called her “the most influential woman in social media.” Follow her at @marketingprofs.
Arnie Kuenn’s first startup, Media Choice, was sold to Nielsen Media before he became CEO of Vertical Measures. Kuenn is the author ofAccelerate! Move Your Business Forward Through The Convergence of Search, Social, and Content Marketing and the recently-releasedContent Marketing Works: 8 Steps to Transform Your Business. Kuenn is an instructor for the Online Marketing Institute and the Content Marketing Institute. @arniek is where you’ll find him.
Dr. Pete Meyers
Peter Meyers, PhD – aka Dr. Pete – is all about the data. His mission, he says, is to make data cool. With a bachelor’s degree in computer science and a PhD in cognitive psychology, Dr. Pete is the “marketing scientist” at Moz. He built the MozCast and curates the Google Algorithm History, a journal of Google updates from 2002 to the present. Find him and his thoughts at @dr_pete.
A self-described “data geek,” Anita Perez is co-founder and VP of operations at TopSpot Internet Marketing. She was one of the first 100 people to become a Google Adwords Professional, and Perez has spoken SMX and Conversion Conference. Note: Anita hasn’t been active on Twitter lately, but she’s a rising star you’ll want to keep an eye on. If enough of us follow her @arpvaldez maybe we can coax her into sharing more of her thoughts online.
SRC: Learn about the other 5 digital marketing professionals to follow in 2015 at www.forbes.com/sites/joshsteimle/2015/03/18/top-10-online-marketing-experts-to-follow-in-2015/