- Companies will allocate 11.7 percent of their marketing budgets for analytics by 2018, up from 6.4 percent currently, according to Duke University’s survey of 288 chief marketing officers.
- The same Duke study found that mobile advertising currently takes up 3.2 percent of marketing budgets but will almost triple to 9 percent in the next three years.
- Using video with great effect, Nike has skyrocketed its Instagram following from 4 million to 12 million in the last 10 months.
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SRC: Read the rest of the stats at Adweek