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Notes from the Dispensary

The Blog

What we’ve learned, written down. No snake oil.

Before You Hire Someone to Do Google Ads, Understand What You Are Buying

Before You Hire Someone to Do Google Ads, Understand What You Are Buying

Before hiring anyone to run Google Ads, you should determine whether paid search is actually the best use of your marketing budget—or merely the most obvious one.

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Your Best Competitor May Be 2,000 Miles Away

Your Best Competitor May Be 2,000 Miles Away

In this article, we’ll explain why competitor research should include both local and national businesses,

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We Were Optimizing for AI Before AI Search Existed

We Were Optimizing for AI Before AI Search Existed

Every few years, marketing discovers a new technology, invents several acronyms and announces that everything we did yesterday is obsolete.

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