The Brainjar CabinetSpecimen No. 018Local Business
WEB · SEO
Roedel Tile
Ars tegularum
A century of tile, made searchable.
Roedel Tile, founded in 1920, is one of the region's largest commercial tile contractors — family-owned, with work in landmarks from Starbucks to OSU's Memorial Union.
The Symptom
A century-old firm needed a modern presence that still honored its heritage and reputation.
Our Solution
The Formula
We built a site in sepia tones with a timeless logo, and took an unusual SEO tack — optimizing around Roedel's completed landmark projects rather than generic industry keywords.
The Result
The brand's real credibility — its body of work — became the thing people could actually find.
Habitat · roedeltile.comCatalogued by Brainjar Media
