When someone performs a search on Google, Bing or Yahoo they are using a search engine. Local businesses, retail companies, online stores, and corporations are all competing to be listed at the top of a person’s search engine results page (SERP). Having a website does not mean it will show up on these result pages and that is why you need to invest in search engine optimization (SEO). SEO is not one thing but rather many different tactics used to obtain a specific goal: ranking well in search engines for relevant search queries.
On-Page SEO is just one piece of the entire optimization puzzle. On-Page SEO includes everything displayed on your web pages and the programming structure behind them. Using highly searched keywords in your content, optimizing meta tags for high relevancy, providing a good user experience, being mobile-friendly, including appropriate internal and outbound links are all factors of on-page SEO.
The goal of off-page SEO is convincing search engines that your website is a valuable destination for users. Your website can obtain authority in your industry by utilizing proper link building strategies. Here are some things to help promote your website’s off page SEO.
- Use social network to promote your content
- Do some blogging and guest posting
- Refer your suggested solutions in discussion forums
- Photo and video sharing
- Relevant business and local listing
Brainjar Media practices only the most effective SEO strategies and has successfully optimized some of the largest brands in America. Contact Brainjar Media for your Search Engine Optimization needs or call us at 503.929.7436.
SRC: Click to read more about in-page and off-page SEO.