What is the Difference Between White Hat and Black Hat SEO?

Search engine optimization (SEO) is a process involving the implementation of various tactics with the purpose of increasing a website’s ranking on search engine result pages (SERPs). The higher a website is ranked on SERPs the more visitors/traffic it will receive. In the past, a website could be optimized using deceptive techniques to rank well even if the website’s content was not related to the user’s search query. The goal of a search engine is to provide relevant results so their users will return. To prevent deceptive or black hat tactics search engines began to utilize algorithms to detect and penalize a website with a lower or zero rankings if they were guilty of using black hat SEO tactics. View a breakdown of the difference between black hat and white hat SEO strategies below.

Black Hat vs. White Hat

Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Here is how these may be described…

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