Top 3 SEO Copywriting Mistakes You Should Avoid

Posted by Guy Edwards on Friday, September 23, 2016

A professional SEO copywriter develops creative and accurate content that is rich in keywords for your businesses specific industry. Focusing on high-quality content while optimizing the copy for search engines is key to a successful digital marketing strategy. You don’t have to be a professional to avoid making fatal mistakes in your own copywriting. View the top 3 SEO copywriting mistakes you should avoid below.

1. Not starting with keyword research

SEO copywriting always starts with keyword research. Take some time to think about the terms you want to be found for. You should take keyword research seriously. It can be rather daunting, but it’ll definitely pay off.

2. Bad, unoriginal content

One of the biggest SEO copywriting mistakes people make is to write content purely for SEO reasons. Content is King. Content will probably help you rank the fastest way possible (providing you have some important technical issues covered). But content should NEVER be written only for SEO purposes.

Think about what you want to write about. Consider your audience. Define a message. You should write high-quality content based on original ideas. That’ll be the content that will drive traffic to your site. That’ll be the content that will convert visitors into customers!

3. Keyword stuffing

Do not go overboard with mentioning the term you want to rank for. Do not mention your focus keyword in every sentence. Your text will become really awful to read and your audience won’t like that. Above that, if you over optimize your text, you’ll also risk a Google penalty. In our SEO plugin, we allow 2.5 percent of your text to be your focus keyword. More than 2.5 percent focus keywords will result in an orange bullet. A keyword density higher than 3.5 percent will give you a red bullet. So, we’ve got your back in this one :-).

Brainjar Media has always infused SEO and Copywriting. Our copywriters are experienced in both search engine optimization and award-winning writing. Optimize your company’s website with a full digital marketing agency by calling Brainjar Media at 503.492.6500 Today.

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Brainjar Media is a digital marketing agency specializing in website SEO services and content marketing for social media. Located in Downtown Gresham, we have over two decades of experience with a successful track record. Our work has been praised in the Wall Street Journal, Barrion's Magazine and the Portland Tribune. We have worked for some of the top brands like Intel, Microsoft, NASCAR and Pendleton Woolen Mills. 


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