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Health Plans in Oregon is an insurance agency providing free enrollment assistance for Oregonians needing help navigating the public and private health insurance marketplace.
Our role for Health Plans was to redesign their site and promote their service during the enrollment period.
In addition to an aesthetically effective website and logo design, we knew the primary purpose of the Health Plans in Oregon site redesign was to quickly and successfully direct site visitors to the resources they are looking for. To achieve this, we 1) designed a home page that funnels visitors to the health care plan service page, thereby reducing bounce-rates off the home page and 2) established an effective paid advertising campaign to maximize Health Plans’ exposure during the crucial enrollment period.