How Does Google RankBrain Affect Search Engine Optimization in 2016?

Search Engine Optimization (SEO) is the process of describing your website to search engines. These search engines then serve the website to users with relevant search queries, but what happens when someone makes a new query the search engine doesn’t recognize? Google’s brain takes over! Google RankBrain is the third most important factor in the Google’s search engine ranking algorithm. Google RankBrain utilizes machine learning, a type of artificial intelligence (AI) that allows the search engine to handle never before seen search queries based on related phrases that have a similar meaning, then it serves the filtered results to the end user. Next, how does Google RankBrain affect SEO in 2016?

How SEOs can Incorporate RankBrain into Their SEO Strategy?

So how does Google RankBrain affect SEO strategy in 2016 and how can SEOs incorporate RankBrain into their tactics? You can read about the ins and outs of machine learning and artificial intelligence (which is quite fascinating), or you can do this.

You can start thinking beyond single keyword phrase optimization.

Here’s what I mean. The whole point to RankBrain is to not be literal, keyword by keyword, but to take what a search user inputs into the Google search box and interpret what that searcher really means.

So instead of creating pages and content that are focused on only one keyword phrase, create pages and content that are focused on one main keyword phrase and the phrases related to that keyword.

For example, take something simple like a blog post on goals. In SEO past, you would do your keyword research, find that goal setting has 12,100 average monthly searches, and hammer out a short piece of content that really focused on that phrase. Then continue through other goal-related keyword phrases.

If you want to appease RankBrain, here’s what you’d do differently. You’ll still do your keyword research. But instead of creating a short article that focuses just on goal setting, you’re going to create a complex piece of content that covers many aspects of goals, from goal setting to goal achievement. And you’ll get all the bullet points you need using your two favorite and free tools: Google AdWords Keyword Planner and Google Search itself.

Staying informed on the latest updates in Google’s ranking algorithm and SEO is what we love to do here at Brainjar Media. Our research allows us to offer a full-range of digital marketing services which have proven to make a real difference for companies of all sizes. Let Brainjar Media do your digital marketing so you’ll have time to run your business. Call Brainjar Media at 503.929.7436 Today!

SRC: Learn more about Google’s RankBrain at: www.searchenginejournal.com/google-rankbrain-affect-seo-2016/162153/