It’s amazing what a difference five years makes. Marla Schimke at AdWeek gives us some perspective, “A mere five years ago, Red Bull was an energy drink, not a global media company. Chipotle was hard at work wrapping burritos, not shooting award-winning video shorts. Social media was in its infancy, and branded content consisted of things like trade brochures gathering dust on a shelf.”
Brand publishing can turn any business into a media company, with mobil phones it’s only going to make it easier.
While social media has proven to be an invaluable resource for businesses, it is about to get a shot of adrenaline in 2015. Why? One word: mobile. That’s right according to Marla Schimke:
“Since the dawn of the digital age, brands have recognized that success depends on their ability to build rich relationships with consumers hungry for engaging content and personalized experience. Nearly three decades later, mobile and in turn, mobile marketing, has the capacity to do just that: engage the consumer personally in real time with targeted, relevant context. Still, running digitized content on mobile without thoughtfully taking into consideration the complexity of the mobile platform will not instantly catalyze consumer engagement.”
At Brainjar Media we are well-positioned to help with the mobile strategies that will catapult your business next next year. Check out our SEO Services or give us a call at 503.929.7436.
Click the following Link to read the rest of the Adweek article titled, “Mobile Will Revive and Redefine Content Marketing“.