When you type something into Google or other search engines it’s usually a question. Your customers are the same way. When they have a question about a problem, product or where something is located they type their question into Google. If you have questions on your FAQ page that exactly matches what someone has searched, you are more likely to be listed highly on their search engine results page. By providing a page for frequently asked questions (FAQ) and answers on your website about your service or product you can capture a better-qualified audience.
Add a FAQs Page to Your Website
If they’re certain questions customers routinely ask, put up a well-rounded website page of Frequently Asked Questions (FAQs). This page helps customers outside of SEO by providing them with a centralized location to have their questions answered. It also can help generate search engine traffic if users search for answers to their common questions. Just remember to keep the answers short. Nobody wants to read an entire blog post worth of content when they need a quick answer. Remember that FAQs might use many different keywords on a page, which is ineffective. Use FAQ page in conjunction with other efforts.
When you understand what your target market wants, it is much easier to create SEO strategies that work. By answering relevant questions through your website, you can increase search engine traffic.
At Brainjar Media FAQ pages are part of our bread and butter when optimizing a site. Call us today for your Search Engine Optimization needs at 503.929.7436.