What is the Difference Between White Hat and Black Hat SEO?

Posted by Guy Edwards on Thursday, November 17, 2016

difference_between_white_hat_black_hat-seo

Search engine optimization (SEO) is a process involving the implementation of various tactics with the purpose of increasing a website’s ranking on search engine result pages (SERPs). The higher a website is ranked on SERPs the more visitors/traffic it will receive. In the past, a website could be optimized using deceptive techniques to rank well even if the website’s content was not related to the user’s search query. The goal of a search engine is to provide relevant results so their users will return. To prevent deceptive or black hat tactics search engines began to utilize algorithms to detect and penalize a website with a lower or zero rankings if they were guilty of using black hat SEO tactics. View a breakdown of the difference between black hat and white hat SEO strategies below.

Black Hat V/s White Hat

Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Here is how these may be described…

Black Vs White Hat SEO

Brainjar Media practices only the most effective SEO strategies and has successfully optimized some of the largest brands in America. Contact Brainjar Media for your Search Engine Optimization needs or call us at 503.929.7436.

SRC: Click to learn more about Black Hat and White Hat SEO.

Categories: SEO

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