What is the Difference Between White Hat and Black Hat SEO?

Posted by Guy Edwards on Thursday, November 17, 2016


Search engine optimization (SEO) is a process involving the implementation of various tactics with the purpose of increasing a website’s ranking on search engine result pages (SERPs). The higher a website is ranked on SERPs the more visitors/traffic it will receive. In the past, a website could be optimized using deceptive techniques to rank well even if the website’s content was not related to the user’s search query. The goal of a search engine is to provide relevant results so their users will return. To prevent deceptive or black hat tactics search engines began to utilize algorithms to detect and penalize a website with a lower or zero rankings if they were guilty of using black hat SEO tactics. View a breakdown of the difference between black hat and white hat SEO strategies below.

Black Hat vs. White Hat

Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Here is how these may be described…

Black Vs White Hat SEO

Brainjar Media practices only the most effective SEO strategies and has successfully optimized some of the largest brands in America. Contact Brainjar Media for your Search Engine Optimization needs or call us at 503.929.7436.

SRC: Click to learn more about Black Hat and White Hat SEO.

Categories: SEO

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Brainjar Media is a digital marketing agency specializing in website SEO services and content marketing for social media. Located in Downtown Gresham, we have over two decades of experience with a successful track record. Our work has been praised in the Wall Street Journal, Barrion's Magazine and the Portland Tribune. We have worked for some of the top brands like Intel, Microsoft, NASCAR and Pendleton Woolen Mills. 


Bottom line? We help your website get found through Search engine optimization (SEO) and social media marketing. We help you define your goals, we can find out what kind of SEO your competition is doing and we can do it better. Everything we do comes with measurable results. If you want more leads, phone calls, foot traffic or sales -- we can help you.