Top 10 SEO Mistakes to Avoid

Posted by Guy Edwards on Thursday, June 11, 2015

Brainjar Media Top 10 SEO MistakesSearch Engine Optimization or SEO is the optimization of a website so it may be easily found in a search engine, such as google, bing or yahoo. Many people are attempting to learn how to perform SEO for a friend’s website or even for their own business. If you are going to put forth the energy and effort to learn search engine optimization techniques take a moment to review the Top 10 SEO Mistakes. When it comes to SEO knowing what not to do can be just as helpful as knowing what to do. Learn how to maximize your efforts and minimize wasted energy by reading the Top 10 SEO Mistakes to avoid below.

1. Focusing too little on your content

Think about your search habits. When you run a search, how often do you look at the second or third page of results? Exactly. That’s why SEO — and the content you put on your website — is so important.

2. Focusing too much on SEO

Back in the day, getting to the top of the search rankings was as simple as having the right keyword combos in your content. And the more you mentioned those keywords, the better. It made for pretty stilted content. Flash forward to today and keyword stuffing will get you kicked down the rankings, rather than up. Google has learnt context — and rewards sites that produce quality content that answers users’ search queries.

3. Not thinking about your reader

It’s essential to think about the type of reader who will be visiting your website. What do they want? What are they searching for? What problem do they need to solve? What are their fears and desires? Their ambitions and needs?

Google and all the rest of them are phenomenally good at making sense of your content and matching it to relevant searches. So think about what your reader is searching for and frame your content accordingly.

4. Plagiarising content

Pilfering content from another website without their permission is illegal. And you will sink down the search rankings like an anchor to the seabed. In extreme cases your entire site may be de-indexed, making it impossible to find through search.

5. Duplicated content

By this we mean having identical content on different pages of your website. Google doesn’t like it. It wants you to be original, so get your creative cap on.

6. Ignoring the tag

Your tag tells search engines – and readers – what your page is about. It will be displayed on the search results pages, and in your visitor’s browser tab, so make sure it’s clear to incentivise those clicks.

Brainjar Media practices the most effective SEO strategies and has successfully optimized some of the largest brands in America. Call us today for a free Website Report Card at 503.929.7436. Or send us an email on our contact Brainjar Media page.
 

Categories: SEO

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Brainjar Media is a digital marketing agency specializing in website SEO services and content marketing for social media. Located in Downtown Gresham, we have over two decades of experience with a successful track record. Our work has been praised in the Wall Street Journal, Barrion's Magazine and the Portland Tribune. We have worked for some of the top brands like Intel, Microsoft, NASCAR and Pendleton Woolen Mills. 

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Bottom line? We help your website get found through Search engine optimization (SEO) and social media marketing. We help you define your goals, we can find out what kind of SEO your competition is doing and we can do it better. Everything we do comes with measurable results. If you want more leads, phone calls, foot traffic or sales -- we can help you.

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