Search Engine Optimization (SEO) allows for users to find your website using a search engine such as Google, Bing or Yahoo. SEO includes many different aspects, one of those aspects entailing online reviews. Online reviews influence your search engine viability due to search engine’s algorithms including them in the ranking process. According to Moz last year, review signals ranked 5th among the most important search-engine ranking factors. Below is a list of review signals that can contribute or deduct from your websites search engine viability.
Review signals are different aspects of a company’s review profile online and include:
1. Review quantity
The more reviews you have, the better. According to BrightLocal’s survey, you need seven to 10 reviews before most people trust you.
2. Review velocity
How quickly reviews are posted for your business. Too fast, and you’ll get dinged.
3. Review diversity
How many sites have reviews for your business
4. Quantity of third-party traditional reviews
How many reviews your business has on sites not owned by Google
5. Authority of third-party sites where reviews are present
Some customer review sites have greater authority with Google than others.
6. Overall velocity of reviews (native and third party)
How quickly your business is accruing reviews, both on Google properties (a.k.a. “native”) and other review sites.
7. Volume of testimonials in review
This refers to the reviews used in microdata, also called “rich snippets.” Here’s where to see that:
8. Quantity of native Google Maps reviews with text
Google’s reviews started out on Google Maps.
9. Diversity of third-party sites that have reviews
How many different customer review sites have reviews for your business?
10. Product or service keywords in reviews.
It helps to have keywords in reviews, but don’t overdo them.
Brainjar Media practices the most effective SEO strategies and has successfully optimized some of the largest brands in America. Call us today for a free Website Report Card at 503.929.7436. Or send us an email on our contact Brainjar Media page.
SRC: Learn more about How Online Customer Reviews Help SEO and Drive Sales Growth at: www.entrepreneur.com/article/248176