Search Engine Optimization (SEO) is an essential part of an online marketing strategy for any business. SEO is a combination of many tactics that work together to increase the ranking of a web page in search engines for related search queries. The higher you rank on a search engine results page the more click-throughs you’ll receive resulting in more visits, phone calls, and sales. Increase business by improving your website’s rankings using these simple SEO tips.
Perform Keyword Research
Before you can optimize your website you must first do keyword research. Use search engines like Google, Yahoo or Bing to see which terms and phrases display when performing a search of your own industry. Put yourself in the shoes of your customers and think about what they would type if they were looking for your service or product. If you don’t use the right keywords your website won’t be served to the online audience you’re seeking.
Understand Your Competition
Study your competition and assess your website in comparison. You need to understand how other businesses in your industry are competing for their own rankings online. Don’t just check out your local competitors but also investigate the national businesses offering similar products or services. Large corporations spend tons of money on market research that you can incorporate into your own strategy to increase your online visibility.
Optimize Yourself Locally
Make sure to list your business on Google Maps, Yelp, Trip Advisor, Facebook and anywhere your audience may be looking for informaiton related to your business. Providing company information such as your phone number, hours, and location on the business directory at your local chamber of commerce and other relevant databases will help optimize you locally. If you’re a small brick and mortar store making sure you’re locally visible online will greatly benefit your business.
SEO is an important piece of your online marketing strategy.
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