We are continuing our Periodic Table of SEO series demonstrating how you can create great SEO for your website. For those of you who are new to the term SEO, it stands for Search Engine Optimization, which basically is a collection of techniques to help your website get found on the web. We are using Search Engine Land’s Periodic Table of SEO Success Factors (see image above) to showcase different tactics we use to optimize websites and improve their rankings.
Today’s topic is Content Words (Cw), listed under the content column of the on-the-page SEO category. After completing your keyword research you’ll need to include those keywords in your content. Properly implementing the right words on your website can be a ranking factor in being seen on Google. Here are three important strategies for implementing your keyword research in your content.
Use Keywords in Titles
For each web page and blog post, you’ll want to include your primary keywords in the title itself. The title is your first shot to capture someone’s attention so the topic needs to be clear. Place the keywords at the beginning, middle, or end of the title just don’t make your audience guess what your content will be about. Make it easy for humans and robots to know the subject of your content with a catchy title that includes your keywords.
Use Keywords in Headings
If your content can be broken down into sections you’ll want to take advantage of heading tags. Heading tags are part of the HTML coding and are used to stylize content. Use your keywords in your headings or h-tags to organize different types of content. Many users will glance through an article to find a heading that is specific to the information they’re seeking. Heading are also utilized by robots to prioritize content for search engines.
Increase Keyword Frequency
Robots also keep track of how often a keyword or phrase is used on every single page. Take a look at a web page or blog post and see if you can identify which keyword is being targeted based on frequency. It may seem obvious but many people focus on supporting the subject while forgetting to right-out state the main idea or primary keywords in their content. Careful, you don’t want to just past it in there, it should be organic and sound natural.