On April 21st, 2015 Google will start implementing their new ranking algorithm for determining if a site is mobile-friendly. This update is suspected to be as significant as Google Panda and Google Penguin. The key to a business surviving technological changes is to prepare for the future, and mobile-friendly websites are not going away any time soon. Read the advised steps you can take immediately to better position your website for the future from Forbes contributor, Jayson DeMers below.
Optimize Your Site for Mobile
First, get your site optimized for mobile (if it isn’t already). This should be a no-brainer, especially with Google’s impending April 21st update just around the corner. If you aren’t designed to be compatible with any mobile device by the end of the month, you’re going to be seriously behind.
Get Involved With Other Apps
Get your business on as many other apps as possible, and if applicable, launch an app of your own. Claim a profile on every social media platform you can find, list yourself in every local directory, and integrate with as many services as are relevant to your business. The extra exposure can only do good things for your search rank and overall visibility.
Stay Abreast of New Trends and Tech
Finally, read the news and keep an eye on the rising trends in the tech industry. Google, along with every other search engine and digital service provider, is going to reward the companies who adopt new technologies the fastest, and the ones who do the most to improve overall customer experience. Simply staying on top of the latest trends could be enough to give you a head start.
Brainjar Media provides Mobile-Friendly Website Development and Optimization. Use Google’s Mobile-Friendly Test to see if your business’ website is optimized for mobile devices. If your not mobile-friendly give Brainjar Media a call at 503.929.7436 or contact us by email.
SRC: Read more about the changes to come in Google’s update at: www.forbes.com/sites/jaysondemers/2015/04/07/what-we-know-about-the-future-of-mobile-seo/