The first step to a successful website is arguably the most important: Visibility. If a search engine doesn’t serve your website on the first page of the search results, it is unlikely that people searching the web for your goods or services will find you any time soon.
The key to addressing this problem is utilizing the power of search engine optimization (SEO) within the copy of your website. A good copywriter creates creative and correct content for a business. A great copywriter does this AND creates content for a website that is rich in the keywords and key phrases search engines are looking for, which will result in a website ranking higher in search engine results.
For more explanation on this topic, here are 8 reasons why you need an SEO copywriter working on your site:
1. An SEO copywriter knows how to select the right keywords.
She has the software and knowledge base to be able to see which keywords will bring your website the most traffic and which keywords offer you an opportunity to compete. Broad terms are often too competitive. It’s best if you can find a variety of niche keywords that help you stand out in the crowd.
2. An SEO copywriter knows how to focus the page so that it ranks best.
Good content goes beyond keyword selection. To be most effective, the focus must be reasonably narrow, and all of the text must support that focus.
3. An SEO copywriter knows how to skillfully weave keywords into the copy.
She’ll know how often to use your keywords and where to best place them for maximum effectiveness. She’ll leverage every keyword opportunity while making sure the copy reads without awkwardness.
4. An SEO copywriter knows how to incorporate keyword phrases into headlines and subheads.
Headings not only serve to break up large chunks of type, making them easier to read, they also clue the search engines as to your page’s main topic. They carry more weight than body text when it comes to search engine ranking, so it’s imperative that you craft them correctly.
5. An SEO copywriter knows how to write title tags and meta-description tags.
Meta tags are information inserted into the “head” area of your web pages. They are used by search engines to more accurately list your site in their indexes.
Every page of your website should have unique tags. If it doesn’t, you’re missing out on a major opportunity. And if you’re using tags like “Home Page” or “FAQs,” your tags are a waste of effort.
Just as you optimize the body copy of your website, the tags should be optimized as well. Search engines scan these tags for your main keyword phrases and factor them into the formula for ranking your site.
Also, the text you use in your title and meta-description tags often appears in search engine results. That listing influences whether a searcher clicks on your site or one with a more compelling “sales pitch.”
6. An SEO copywriter knows the right length to make the page.
A page that is too short won’t rank well on the search engines. Too long and you’ll bore the reader and he’ll click off.
7. An SEO copywriter knows how to write links.
Not only must should your links be compelling to readers, they must also be search engine optimized. The often-seen “click here” phrase is a lost opportunity to enhance a site’s ranking.
8. An SEO copywriter knows how to analyze competitor websites and take advantage of their weaknesses.
For example, a competitor’s website may not rank well for a specific keyword phrase that happens to be getting lots of searches. With that knowledge, you can create pages to target that keyword phase and thereby increase traffic to your site.
Brainjar Media has always infused SEO and Copy-writing. Our copywriters are experienced in both search engine optimization and award-winning writing. Optimize your company’s website with a full digital marketing agency by contacting Brainjar Media Today.
SRC: Learn 2 more reasons to hire a professional SEO copywriter at: www.susangreenecopywriter.com/articles/10-reasons-to-hire-an-seo-copywriter.html